It’s Chris, me and Mark for this, the second episode of Business Book of the Month. Unfortunately Colin couldn’t make it but he assures us that he’s going to be part of the gang next time!

The $100 Startup

The $100 Startup

In this month’s episode we discuss “The $100 Startup” by Chris GuillebeauTwitterGuillebeau has travelled the world, never had a real job & met with hundreds of entrepreneurs who started their businesses with almost nothing, trying to find the common thread of success between everyone.

Top quotes from the book

A well-designed FAQ page also has another, extremely important purpose. You could call it “operation objection busting”.

Generally you should offer an incredible guarantee or no guarantee at all. A weak guarantee, or one that is unclear, can work against your credibility instead of helping it.

The goal of a good launch is not just to convert as many prospects as possible; it’s also to preserve your relationship with other prospects and increase your influence.

What if you deliberately said yes to every request unless you had a good reason not to? The next time someone asks for something, try saying yes and see where it leads to.

When you’re presented with an opportunity, don’t just think about its merits, or how busy you are. Instead, think about how it makes you feel.

The role of paid advertising in marketing has long-since changed. The vast majority of case study subjects I talked with build their customer base without any paid advertising at all; they did so largely through word of mouth.

Offer a limited range of prices: Not so many as to create confusion but enough to provide buyers with legitimate choice.

Some of the best advice is none at all.

Be careful of letting clients take your business in a direction that makes you hate your job.

The quest for personal freedom lies in the pursuit of value for others.

The most important lesson in the whole book: Don’t waste your time living someone else’s life.

Ask

Ask

What score do we give  “The $100 Startup”?

Chris gave it a 9, I gave it an 8 and Mark gave it an 8.5, giving it a very respectable score of 85%.

What we’re reading next

Next up we’re going to be reading a book called “Ask” by Ryan Levesque, so make sure you’re subscribed to our email updates and we’ll keep you informed when we’ll be recording the next show.

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