It’s Chris, me and Colin for this, the second episode of Business Book of the Month. Unfortunately Mark couldn’t make it but he hopes to be back at 8.00pm GMT on the 21st December when we host the next live discussion!
In this month’s episode we discuss “Ask” by Ryan Levesque. Levesque has apparently used his Ask Formula to help build businesses in 23 different industries, generating over $100 million dollars in sales. It’s essentially a step-by-step formula to follow; to learn how to ask your subscribers about them and their background. So you as a business can deliver a much more tailored message.
Top quotes from the book
It’s about appealing to people’s sense of self-discovery and curiosity
The help you do 4 things: define your market, engage your market, refine your marketing and redeem your marketing efforts
the only incentive you want to offer is the promise of a solution to their problem
what is your #1 single biggest X challenge you’re struggling with right now?
lastly, i may want to follow up with a few people personally to learn about your situation. If you’d be open to chatting for a few minutes on the condition that I promise you not to sell you anything – please leave your name and phone number below
so you want to combine and consolidate those buckets until you’re left with, ideally three to five buckets that address 80% of your market
by asking you a few questions we can help diagnose your problem, give you the solution, and even customize that solution to help your particular situation
What score do we give “Ask”?
Chris gave it a 9, I gave it an 9 and Colin gave it an 8, giving it a very good score of 87%.